POSITION PROFILE

POSITION TITLE: Director of Marketing

REPORTING TO: CEO

LOCATION: Berkeley, CA

OUR CLIENT:

Our client's products bring an unprecedented level of performance and simplicity to the growing need for traffic monitoring on freeways, arterials and parking garages, and traffic signal controls at intersections.

A leader in ultra low-power wireless sensor networking, the Company has developed a family of vehicle detection products. Wireless sensor networking is a breakthrough technology that combines sophisticated networking software with highly integrated radio and sensor chips to enable sensing applications on a scale - and at a cost- unthinkable until now.

With this product, it is now possible to deploy vehicle detection at a much higher density and at a fraction of the initial installation and maintenance costs of currently prevalent technologies such as inductive loops, video cameras, and radar.

The Company seeks a Director of Marketing to develop, implement and sustain the company marketing messages to its customer community and the industry in general.

SCOPE AND RESPONSIBILITIES:

· Develop and execute a comprehensive marketing and communications plan for the company, addressing both short and long range goals, to support the sales and profit objectives of the company.
· Create collateral and materials to promote the company
· Maintain content of the website
· Develop, gain approval for, and manage the marketing budget, within the framework of the overall budget and business plan
· Participate in product positioning discussions, pricing and product marketing strategies
· Network and outreach to early adopters and influencers
· Monitor competitive product and service offerings, marketing activities and financial performance. Maintain current positioning and performance grids.
· Identify and engage external advertising, public relations and other marketing services agencies and vendors, as necessary, and negotiate contract terms for their services
· Prepare regular marketing activity reports and presents them to executive team

EXPERIENCE REQUIRED:

· 5-10 years of corporate marketing experience
· At least 2-5 years of high-tech company experience in a marketing role
· Experience creating and implementing marketing plans, collateral and promotional material
· A good sense of humor and ability to deal with high pressure and unreasonable expectations gracefully
· Quick and Sharp
· Desire and passion to succeed

PERSONAL ATTRIBUTES:

· Strong research, analysis and project management skills. Adept at deciphering and summarizing complex marketing and competitive information.
· Excellent communication skills: verbal, listening and written. Able to articulate key strategies, and position the Company's products and services.
· Demonstrated job progression with stability
· Technology orientation is a plus
· High level of enthusiasm
· Ability to be a self-starter and to also ask for help as needed

EDUCATION:

BA or BS in business, with emphasis in marketing. MBA is a plus.

REWARDS:

In addition to a competitive salary, benefits and stock options, this is an opportunity to be on the ground floor of an exciting technology with widespread potential application. Join a talented team and who works well together.

CONTACT INFORMATION:
To be considered for this opportunity, please email your resume, cover letter and salary history to:
Lisa K. Locke
Locke and KEY Executive Search
Phone: 510-533-2005
Fax: 510-533-2055
Email: lklocke@lockeandkey.com
Website: http://www.lockeandkey.com/